Video Analytics

The Role of Video Analytics in everyday surveillance is increasing on a daily basis.

The fact is that Simple Video Analytics has been in existence for years in the form of Motion Detection and today any advanced Video Analytics is purely an extension to the Video Motion process.


All Consultants talk about advanced systems and sell their knowledge based on CCTV surveillance and implementation of Analytics to their clients or the End User. This fills up their resume and Track Record and gives them some amount of credibility. How many will actually admit to these systems working or have actually done what they were supposed to do is another question for debate. Very rarely in India do you see a consultant who is open / willing to Audit his own design post the installation of the system he designed.


Video Analytics is hugely debated, excessively pushed by integrators to give them an edge over others, overhyped by consultants and over sold by OEM all for the same reason…. gives them an edge over the others.. We can while another may say quite honestly we can but…….


10 times out of 10 the End Client who brought the system at the end lives with it and the system is far from what he thought would do for him. The Gap between his expectation / what was sold to him in terms of performance and what actually got installed is so huge that he endures the system for the life cycle of the system.


There are a few basic rules which need to be followed when one sells the concept of Video Analytics to the End User.


In my Opinion

• Always short sell the expectation. Don’t promise the Moon
• Indicate the issues with Analytics
• Indicate all practical geological issues
• Indicate issues based on application.
• Finally use Tools to accurately calculate the necessary parameter.

As far as Analytics is concerned and as I always say PIXELS MATTER!